Also, it would help customers relate with you better, creating a sense of familiarity. Add a link to your content in your email signature. You can then repost their content as social proof of your brand impact. Although, some potential customers might be on social networking sites while at work (e.g. Get inspired by the best promotional videos, then try them for yourself. Wistia is a video player that gives marketers the ability to customize their video for our clients, we often will put a call to action at the end of the video to receive a free e-book, article, or blog post. Ask new influencers in your industry to share the content with their audience. Our Promotional Gifts Under 1$, we have creative gifts under $ 10 like mouse pads, pen drive, company logo cap, and travel bags. Finally, dont forget your website! Find out why organic search engine traffic is so important to your business and how to leverage it to grow your business! The key takeaway isnt the play-on-words, its the play on emotions. Heres my favorite example of creative content promotion. People can then get access to that bonus by Tweeting the article or sharing on facebook. 3. Were always looking for new ways to promote content here at Cave Social, and one of the more creative tools weve used to promote content is. All the while we were building relationships, connecting to new people, and driving a social brand awareness to our practice. Once we found out the places where our audience hung out, all we did was sync our watches with theirs and schedule the posts accordingly. Theyll keep their plastic tube with them in their pocket, meaning your company will stay with them in stride. Just check out their dance moves. Safety first! With all that competition out there, its easy for your small business to feel a little outnumbered. Congratulations, you now have 16 awesome examples of great content marketing ideas that you can follow (or if you aspire to be like Picasso, you can also steal them). 6 Best Promotional Video Examples and Ideas Long before Google Panda and Penguin Updates we launched, the SiteGround team was investing in a long-term content marketing strategy which paid off huge. With a strong SEO strategy, your small business could appear on the Google search results page. It will only work if you send a lot of email to a lot of people. Content Promotion Ideas: 30 Creative Examples of Companies Promoting Content - Cornerstone Content. There is lots of information about best posting times and days for different content, and theres no doubt that this is helpful.But these tips are not from the Content Marketing Bible. What kind of posts do they create, and whats their branding strategy? Create an editorial calendar with a rapid succession of Twitter blasts to get attention with a specific goal. Because theyre awesome. This affordable tool lets you curate content, design posts, and schedule your social media posts at the best time to get more visibility and engagement. For example, there is a tool I like for unfollowing people on Twitter called Manage Flitter. 4. We created this content for our IT support client and the concept is to explain how data travels around the world in a visual way. Trying to come up with an idea isnt easy. So, its true. One warning about social media, however, is that different sites prioritize different factors when determining which posts users see first. Because wed invested time and resources into making a compelling summary of the experiment, had several publications, including Business Insider, simply republish the piece whole. Theres truly this divide on the topic and it played out on the clients Facebook post, with over 70 comments, people either defended the city or argued why it wasnt a great place to live. For example, if your piece of content is better fitted for the decision stage of the buyer's journey, it might make more sense to promote on LinkedIn instead of Instagram. As a top strength and conditioning coach for all-level athletes, he has incredible (and rare) expertise and he shares great examples of tactical principles through his content. Part one, as listed above, is picking the right platforms for each piece of content -- and isolating the wrong ones. With the growth of social media, it has become a difficult task to manage your activities. If someone happens to search your business, you want them to see glowing customer feedbackand these unique promotional items may be just the ticket to that 5-star rating. 31. Offer users a tool, or an infographic even, of quality information, where in order to use it, the viewer is incentivized to share it. One of the most creative and memorable content promotion pieces for me was. For example, consider creating visual quotes from a recent blog post. Easy. Please don't hesitate to contact me with any questions. Email your customer database to delight your existing users with additional content. Related: 161 Prize Ideas for Marketing Contests To Consider. Im watching this in the middle of January in Chicago. Give them all a try if you're looking to promote content in out-of-the-box ways. Social media plays a vital role in promotion. Lets get started! It walks through types of teas, how to steep a hot cup, etc., with beautiful photography and delicate artwork that bring to mind the relaxation and taste of tea. Housecall Pro field service management app is rated the most reliable and easy-to-use. But even more than that awaits you. All in all, this program gave us more than six times the social media shares of any other article or material we created in the past, while helping us to get more than 300 new leads in the process. By placing aesthetically pleasing calls to action at the end of our videos, we can promote new content to relevant viewers. We help you manage every facet of your businessfrom online booking to easy job scheduling, dispatch updates, and customer communicationso you can worry less over fine details, and focus more on driving your business growth. Offer time-based discounts or special package deals for those who find and contact you online. Yes, you can buy Facebook advertising and pay for content promotion on outbrain, but if you simply create content that connects with your audience and encourages a dialogue, youll find success. Electricians who are looking for business promotional items should consider WiFi-enabled light bulbs. In this section, we will look at the best-done creative content examples of content pizzas ideas as shown through 5 content categories: Videos are interactive, entertaining, and easily consumable in todays content scanner world. . The article was translated and republished on the Russian website Siliconrus.com. Seeing your logo might even remind them that its time to schedule an overdue maintenance service! Build this affiliate offers into your monthly themes or when you need to fill some space. When you What Can I Write a Blog About? Learn what other brands are ranking for, consider what subjects and keywords will be most worth your time to try and rank for (remember, it is NOT all about search volume). Zach Hammer is the Marketing Director of The Snyder Group: Team Driven Real Estate, a team of Real Estate professionals specializing in all aspects of the Las Vegas residential market. This piece got featured on Hubspot along with many other popular publications, we also managed to get a lot of social for this piece. Find the balance. They'll likely provide you with audience demographics so you can advertise to the most qualified listeners. 5. Which sales promotion ideas will you try? Paul Salvaggio is VP of Marketing and Operations at digital marketing agency, Backbone Media, Inc. What is the most creative means of amplifying or promoting a piece of content youve seen companies use (or have used yourself)?. This is especially helpful when you get your sales team involved, as they can utilize their existing relationships with prospects to promote the content. One creative means of amplifying or promoting a piece of content that we do is. Encourage them to participate in various product discussions, and reward them for their input. Here are a couple of examples that stand out, *Movement of Data* The brands that use this tactic allocate a small budget to a piece that they know will have a high level of engagement once people are exposed to itthen they serve it up to an extremely targeted demographic and encourage engagement. You can even bookmark the page that discusses cleaning and maintenance so they can easily access the information and know exactly who to call for help. In-depth case study content is one of my favorite types to consume. Lists. Does your business have a logo, mascot, or perhaps a pet representing your business? People search the internet because they are looking for solutions to their problems. Brainstorming outreach strategies for growing businesses can feel like an exhausting and seemingly endless task. Right in that first drop-down menu for easy access. You can employ sponsored ads at a low cost to widen your branding reach. Related:Content Brainstorming: How to Brainstorm Content Ideas. Here are nine ideas to help you promote content on social media. For example, the CTA could appear when a reader has been on the page for 15 seconds, has scrolled through 20% of the page, or is about to exit the page. And the extent of his reach shows that its working. And, follow the ideas mentioned above with some useful digital marketing tools to grow your audience and attain your business goals faster. Right now, I want to call attention to number 6. When you make a customer feel something, theyll remember who made them feel it. Here is our rationale, methodology and amplification, results, takeaways: For many of us, writing down our professional thoughts for the world to read and judge is painfully time consuming. Your promotion on social media largely depends on your business type. Delivering hot and cold air is what you do! These sync up to the internet and can be controlled by voice or by phone, whether or not the user is at home. Watch on. Emotionally supported by Casper.. Keywords will be your savior here, and programs like the Moz Keyword Explorer can be a great help. One example would be Dirt Devils Scarily Successful Exorcist Video, https://www.youtube.com/watch?v=aGb8pMIeY6w. But even if they dont, share a branded bookmark when youre going over the user manual to their new HVAC system. Keep up with changing trends to make the most of your social media. I am here to help you fulfill your dream of becoming a full-time coach in an honest, direct, and transparent way. A great blog headline needs to: So, a fellow content marketer sent me this COPYHACKERS article. If youre a dermatologist, try http://www.reddit.com/r/skincareaddiction. One of our best-performing blogs is one about welcome email examples, and how to write a great welcome email. Infographics arent meant to be long and full of detail the way a long-form blog will. In terms of amplifying content, this is the very content your target audiences want to share most. Getting the content professionally translated is just one strategy to choose from, but heres another direction to consider: Reach out to relevant blogs and outlets in foreign languages, which are highly aligned to the subject youre writing about. Infographics are a simple way of adding value. Are Your Blog Images Ready for Evolving Google SERPs?October 6, 2022, 2022 Cornerstone Content all rights reserved. Matt Fielding is SEO Manager at Bolton-based search marketing agency Bring Digital. 13. Want to get something to eat?, I dont know, Ill do whatever. Download the Kit to follow along with the examples in this post. Focus on driving traffic to your website, 8. Ill tell you one thing Im not forgetting this content anytime soon. You can easily schedule posts at the optimal time with tools like SocialPilot. Find creative ways to connect with different communities while staying focused on your target audience with this content strategy. Through a website, a contest and quirky but powerful ambient gameifications DDB set out to prove that doing good doesnt have to be boring. 2022 SocialPilot Technologies Inc. All Rights Reserved. Here are a few of the best video content examples around. When it comes to the most creative means of amplifying or promoting content. This long form content piece is based around the explanation of hard/soft water a long with the health benefits. If youre a marketer and youre looking for some social love, Inbound.org discussions are the place to be. Have a great referral program? Olay enlisted the help of 9 empowering female influencers to talk about overcoming or facing their challenges. Step 4: Write to websites that have previously shade your posts, and tell them about your new post. 2. It might so happen that your competitors succeed with more followings, high engagement posts, and overall sales while you struggle to even get noticed. The most creative means of amplifying or promoting content that Ive seen is the use of. Like a lot of people, I really love examples of things as a means of learning. Normally I would take an opportunity like this to promote something that my company has done, but in truth, my favorite piece of marketing ever is. Content marketing extends past the actual content to cover the content marketing strategy. Kindra Foster is the President and CEO of Foster Executive Writing & Editing, LLC., a multi-industry, multi-medium writing and editing firm. Last but not least, considering making a virtual assistant the grand finale of promotional prizes. Do a content audit to see what can be improved, redone, or updated. Gift Promotional Products to your clients and appreciate the bonding with your clients and business partners. Spoiler alert: A lot, and we have all the ideas you need. Corey Barnett is the Founder of Cleverly Engaged Marketing, helping local Texas One way to build mailing lists is through customer rewards programs and opt-in programs. But thats what makes it great and, more importantly, unforgettable. You can also post videos Tools like Shopping on Instagram make it easier than ever for users to shop directly from their social feeds. Lets say a consumer is searching the internet for the best ways to prepare a vegetarian Thanksgiving feast. To spread the word, they created videos of the fun theory in action and sponsored a global contest with big prizes for those who submitted the best fun theory ideas. The power of translated content can get you massive traffic spikes, conversions, global brand awareness and lets not forget the valuable SEO values. New Years may have passed, but Valentines Day and St. Patricks Day are both right around the corner. Customers love socially conscious businesses. 21. Think about it. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4b1a2c88-cd4a-4952-951b-3ae377d2edae', {"useNewLoader":"true","region":"na1"}); Lots of people overlook how they can optimize their website to promote new offers -- but it's most likely one of your biggest marketing assets. This is amplification. A few things. People tend to get attracted to keywords like Free, offers, discount, giveaways, and sale.. And if you think oysters are gross and dont want to associate them with your content (plus they are REALLY small), then the world is your content pizza. An estimated 4.26 billion people were on social media in 2021, according to Statista. Infographics arent meant to be long and full of detail the way a long-form blog will. Did you know that image captions are read 300% more than body copy? Was is the subtle, but clever play-on-words of Face Anything from a facial and skincare wellness brand? Published: This one doesn't have as concrete a strategy, but simply talking about the content on phone calls, at trade shows and events, and with your coworkers and colleagues can create a groundswell of interest for your content offer. 52 Best Promotional Gift Ideas (Categorized by Industry in 2022) Building connections is essential for business development and unique promotional items will help you From grocery lists to to-do tasks, anytime your customer needs to remember something, your business will be there. We live in a scanners world. Pretty sure Im due for a new mattress also. I recently updated an older post to mention a well-known marketing tool and tweeted the owner to let him know. Once you've created or refreshed a product, priced the item and placed it for sale, it's time to release the product to consumers using your promotional strategy. Theyre constantly finding new ways to present this to their audience, like in this video.. 2. My thoughts were exactly the same as that microcopy. Often the biggest mistake someone can make with an infographic is overcrowding it with lengthy copy or an excess of images. So, here we will discuss a few social media promotion ideas that will add some spark to your campaigns. We're committed to your privacy. A lot of people probably still call it velcro, not hook-and-loop, but you will think more about the brand after getting this catchy content stuck in your head. Nothing but smiles over here. However we also wanted to experiment on different ways to create and amplify content and feel our methodology and amplification strategy was exceptionally creative. Remember, your prospective customers may be able to purchase your products or services elsewhere tell them why they should be working with you in a short video. Include keywords and enough writing the page is optimized for search engines. Dont do it. Often, you can offer that solution. Here are a few strategies for using influencers for content promotion. Whenever you release a new piece of content, challenge yourself or your team to find a new channel to promote it. Video promotion typically requires more planning and effort than other promotion types, since you'll have to script, shoot, and edit with the help of a dedicated videographer. Thats why visual content, like an infographic, can be great. Customers will enjoy saving money on their utilities thanks to their handheld A/C. Need to generate new leads? Still, it is totally disheartening to work your butt off on a piece of content and see it perform just eh. Once your customer experiences the new A/C you just finished installing, they can sit back, use their bottle opener to crack open a cold beer, and enjoy their comfortable living space. This video content deserves all the hype Im about to give it. 27. 18. But its also smart to shake things up. The infographic tied two themes together, project management and Star Wars, and successfully extended our brands reach online. Blogs, infographics, videos, oh my! Although social media isnt as scalable of a content host as other types, it has to be recognized. Why? For example, you could use Facebook's advertising platform or HubSpot's lists tool to segment your audience for ads and emails, respectively. We recently provided this article, bylined by our client, 5 Critical Tips for Growing Your Social Media Fan Base. As in, dead as. Velcro made two videos one about how other companies cant call their velcro material Velcro for their own products because it could cost original Velcro their trademark, and another to tell people what they could say instead (which is hook and loop, if you are curious). The video also brings light to the alternative solution offered by Verne Global, an innovative developer of energy efficient data center campuses, including the industrys first 100% dual sourced, renewably powered data center in Keflavik, Iceland. Its not advisable Justin Kerby is a Co-Founder of Cave Social, a digital marketing agency with offices in Fort Lauderdale and Toronto. One great creative content promotion example I have was with my previous company. It was argues. Because whenever Im struggling to write a headline, I refer back to this article (its now one of my bookmarks) and use it to help bolster my headline creativity. Operation Santa Paws. Lists are another way to provide informational content and organize related information. Write an editorial blog post about the unique promotional item youre offering such as, The Top 10 Reasons Why Frigidaire is Best. You can create blogs, whitepapers, videos, podcasts, infographics, electronic and print books, online courses, social media, even memes and GIFs and so much more to deliver great content to your audiences. These are not people looking for basic fitness content. Consider offering this as a price to the customer who brings in the most referrals all summer. Compose.ly has you covered. Make sure to promote these sessions in advance using stories with countdown stickers. Win-win. Ive been a customer for 5 years now just from that grasshopper. They are just best practices that might not always apply to everyone (including you).Its better to have quality content that actually works even if it goes out irregularly than to force yourself to stick to a 3 times per week posting schedule no matter what. Related: Content Brainstorming: How to Brainstorm Content Ideas. We have a sister company, WorkoutTrends.com, where we all health enthusiasts write on health and fitness. She is also an author and journalist. Keeping search intent in mind and always thinking of your target audience first can help you figure out tools and checklists that will attract the attention you seek. In other words, just because you were the latest to post something doesn't mean a follower will see your content when he or she logs on. This equals two pieces of relevant content from one source body that is still working to get more content placements. You cant get more expert level than hearing about LinkedIn content marketing from LinkedIn itself. You just need to know Paul. The postcard had web site information for the appropriate product sheet pages. 20 Holiday Content Marketing Ideas for Businesses. Flash Mob While flash mobs arent new, they are captivating and attention-grabbing! Did you know that attracting a new customer is six to seven times more expensive than retaining one? Along with a familiar visual representation (the periodic table). Human rights. These business promotional items cost more than a dollar, but theyre still pretty cheap in terms of customer acquisition. Checkout time. This is one of the most straightforward marketing ideas that can drive your small business into the biggest one. Markelle Harden is the Director of Content at Get A Copywriter, a copywriting services company for agencies and content marketers. And they are fun to read (and write, if you ask me). I just wish I had thought of it. They go old school too. Here are three tips to ensure you're correctly promoting your videos once you've made them. Dont think that offering this takes away from your business often, it does the opposite. If you have any blog posts or videos, consider repurposing them into smaller bite-sized pieces. A good blog can have any number of things to make it good, such as quotes, expert influencer opinions, statistics, relatable stories, images, and more. It is crucial to be relevant and stay on top of the latest trends on social media channels. David Prochaska is the Founder of MarketRiser, an online resource for online business, internet marketing, and entrepreneurship, and Digital Marketing Director at Fidelitas Development. 7. See pricing, Marketing automation software. Moderators initiate Q&A sessions between industry leaders and other members of the forum, and it generates quite a buzz within the community. And its explained in a way that anyone can understand. They may be small, but theyre rather mighty when it comes to creating brand awareness. Construction sites are vulnerable and prone to theft. They are also easily shareable, making this a simple yet effective social media strategy. 17. Create a schedule of topics and commit to publishing it on a schedule. Here are 20 promotional sales ideas you can use to attract new customers: 1. It will help you increase engagement and grow your follower base. Get Started. Whether youre new to marketing or need some fresh perspective on how to promote your plumbing business, weve got you covered! I tried it on a whim, and it turned out to be one of my most successful promotions. Previously, Smith has been executive creative director of Carton Donofrio Partners, Baltimore, co-founder and chief creative officer of The Republik, Durham, N.C., and group creative director/senior partner at J. Walter Thompsons flagship office in NY. Is it images, videos, carousels, or stories? Create content like a brochure that depicts the best ways to save energy at a specific home. Once published here, we sent it out widely to bloggers and editors. Make sure to promote these sessions in advance using stories with countdown stickers. What truly sets small businesses apart from giant corporations are the faces behind the brand. That said, this shouldn't discount the effectiveness of these promotion tactics. It then appeared in 16 separate publications (and still counting) including the Nashville Business Journal, Tennessee State News, Gremln.com, and Social Times. 48. With the help of personalization and targeting strategies, you can get in touch with potential customers and increase your revenue. Who says print is dead? You can go live and take up a tutorial or Q&A session. Quote or mention someone it could be a company or a person and reach out to them when the post is published. This content is way more interesting and interactive than that. This infographic doesnt have everything a content marketer will need to know about content marketing. Involve loyal customers and the press by generating information ahead of the launch through direct marketing. Launch or relaunch a product. If you incorporate these words appropriately in your posts, they can easily tempt your audience and bring you more sales opportunities. Consider celebrating the occasion with a 24-hour flash sale. Brad Hines is a Digital marketing strategist, Writer, and Founder of HungryKids.org, a not for profitgrassroots organization dedicated to raising awareness for world hunger and poverty relief. Social media users who arent your followers will be lured to follow you because of such charitable initiatives. In other words, the medium is not the message; the message is the message. I suggest going to sub-reddits (the name for the various communities that make up reddit) that pertain to what you are trying to promote and asking the moderators of that community if they would be open to letting you host an AMA. To help you stay strategic in your content promotion efforts, here are five bonus content strategy ideas to consider before sending an email or posting a tweet. So go through them and fold your sleeves. 1. Posting high-quality, authentic, and valuable content sheds a positive light on your brand. From podcasting to blogging, to everything in between, you can use these best practices to get a strong ROI from your content. A third example would be Volkswagens Delightful Fun Theory Campaign, http://www.thefuntheory.com. Blog about the piece of content multiple times, targeting a new angle or keyword each time to avoid redundancy. Asking a busy engineer to be a part-time journalist is like asking a pig to fly. Her work has served AARP, American Forest Foundation, National Confectioners Association, National Council on Aging, National Association for Area Agencies on Aging, U.S. Department of the Navy, and many others. To get the word out that Dirt Devil vacuum cleaners are supernaturally powerful, they created a video designed to get mens attention. 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