Subscribe to the Marketing Blog below. Going down a rabbit hole of endless lip-sync videos and viral challenges is so easy. . Sometimes its funny, sometimes its cringey, but its definitely addictive. The app is loved by Americans. 25.11% of TikTok's users are aged 25-34. Ltd., a mobile app development company situated in Noida, U.P. This statistic combines the downloads of TikTok from both Android and iOS. TikTok has created a lot of hype among the teens of the world. The Russian Federation - 48.80 million users 5. The iOS version of TikTok reigns supreme, as data shows it has 30.8 million daily active users as of September 2021. The creators of TikTok have targeted the younger generation since the very start. How to Start an Online Business From Home. Since January 2021, this figure has increased by 11.3 million. The latest statistics show that TikTok was particularly popular in South America towards the end of Q3 2020. 10 TikTok Statistics That You Need to Know in 2022 [Infographic] Article by Maryam Mohsin 10 Jul, 2022 Post contents 1 What is TikTok? Accessed December 11, 2022. https://www.statista.com/statistics/1090659/tiktok-dau-worldwide-android/, Airnow. The popular short video platform currently has more than 800 million DAUs, as reported by LatePost. For more information, check out our, Pop up for THE MARKETER'S GUIDE TO TIKTOK FOR BUSINESS, THE MARKETER'S GUIDE TO TIKTOK FOR BUSINESS, lip-syncing app which ByteDance purchased, is dominated by Gen-Z in the United States, short history and early success in this post, In September 2021, TikTok celebrated reaching 1 billion monthly active users. By 2023, TikTok will have 89.7 million active users every month in US Updated on: 05/13/2022 TikTok has reached a total of 3 billion downloads worldwide. TikTok also has a fascinating statistic: the number of Americans who use the app. Connect with us to power your social app with intuitive and advanced features. You need a Statista Account for unlimited access. With the launch of Effect House, the users will now also be able to create their own AR filters. are aged between 10 and 29 (Statista, 2020). These statistics also prove that whether youre a social media marketer or a social media user, TikTok isnt a force to be taken lightly. its e-commerce products and content attract and generate interest, stimulate consumer demand, and help new brands to make good use of the audience. The number of downloaded apps has grown exponentially in recent years. Back in 2018, TikTok made $3.5 million on in-app purchases from users. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. This covers a large part of the population. Lets take a look at how other social media sites perform in comparison to TikTok. (, There are 29.7 million global DAU on the TikTok iOS app as of January 2021. Please create an employee account to be able to mark statistics as favorites. This information will provide valuable information about the most popular social platform, based on monthly unique users. Meta's total revenue rose to $33.67 billion in Q4 2021, narrowly beating analyst expectations. 27.37% of TikTok's users are aged 13-17. But its important not to forget that TikToks sizable user base is not only due to a growth in Western markets but because of effectively growing in emerging markets like China and India. These numbers are quite impressive when compared with other apps on the marketplace. TikTok has 1 billion monthly active users worldwide. TikTok has been able to record impressive consecutive downloads for five quarters after its introduction in the market. The app has over 1.2 billion monthly active users in 2021 fourth quarter and is expected to reach 105 billion by the end of 2022. These statistics also prove that whether youre a social media marketer or a social media user, TikTok isnt a force to be taken lightly. Not only that, they are extremely active on the app. And in India, there are now more than 20 million active users of the app. The United States - 120.80 million users 2. have increased their usage of TikTok to run marketing campaigns. (Source: TikTok Now) That makes TikTok the, seventh-most popular social media platform. Simply putits by design. The multi-faceted, immersive app that is available on both Android and iOS has ruled out its dominance among billions of TikTok user count worldwide. We help you digitally transform and scale your business through the power of technology and innovation. Content and community were big players in encouraging the growth of TikTok in a very short span of time. In response to this, TikTok has. This platform for short video content is aimed at millennial users and offers a great opportunity to express their creativity and establish their identity. TikTok surpassed the competition. In comparison, just 7.1 percent of them are over the age of 50. The in-app shopping feature of TikTok is called Hashtag Challenge Plus and it allows users to browse products associated with a sponsored hashtag without leaving the platform.TikTok firmly stands among the most valuable media entertainment brands worldwide. Jump there with this table of contents: Within TikTok's first year, it reportedly reached 500 million monthly active users. , irrespective of TikTok features, we have got you covered. As for 2023, that same growth is expected to fall to 3.3%. It also had 33 million downloads within a quarter. Income TikTok offers a 5.3% engagement rate on accounts with, A recent study done by Influencer Marketing Hub showed that TikTok profiles which have more than. (, According to a leaked TikTok deck, the average user opens the app 19 times per day. Some users might prefer TikTok as a source of entertainment. The Android version still performs well, but it only has 14.43 million daily active users. Experts also project that popular TV show hosts such as Jimmy Fallon and others, keep on creating TikTok challenges on their late-night Talk shows that acts as a factor for views and results in a huge spike in TikTok app downloads. and over 1Mio. Analysis from Kepios shows that there are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 190 million new users joining social media since this time last year.. That equates to annualised growth of 4.2 percent, at an average rate of 6 . It can be accessed worldwide through Google Play or the app stores. Recently, TikTok announced that it hit over 1 billion monthly active users. Get the latest TikTok statistics for the United Kingdom here. According to the 2020 survey, TikTok had the highest number of iPhone users than Android users. TikTok is by far one of the most downloaded apps in the world in recent years. The 8 Best Wix Alternatives: Which Is Right for You? Tiktok sees over 50 million daily users in the United States alone but that only represents about 5% of all Tiktok users. 26.5 out of the 500 million monthly active users are from the USA. (Source: businessofapps) TikTok is ranked 9th among all social media platforms. Whats mind-blowing is that within a year of TikToks development, it reached this milestone of 1 million views per day. Chart. Whats mind-blowing is that within a year of TikToks development, it reached this milestone of 1 million views per day. If you are someone from GenZ, you either love TikTok to the point that you are going cray-cray or you feel its a whole new world of cringe. We release these quarterly reports to bring transparency to the actions we . TikTok only took 8 additional months to reach half a million downloads and online usage. TikTok users are active on other social media platforms Social media users are active on multiple platforms: those between the ages of 18 and 34 are using 8 platforms every month. According to the latest projection, TikTok will surpass Instagram, LinkedIn, and Facebook in terms of ranking. The TikTok What's Next Report 2022 provides a deep dive into the areas we see driving real world success and impact for brands on TikTok in 2022. Published: The latest statistics indicate that 614 million people downloaded this app between the beginning and the end of 2019. It is easy to use and makes everyone a content provider. The Chinese version of TikTok, named Douyin, has around 600 million daily active users. These statistics are only predictions, however. TikTok, being privately held, doesn't disclose such numbers - but they're likely to be heading in the opposite direction. (, Bytedance, TikTok's parent company is valued at $140 billion, making it the world's most valuable startup. Due to the staggering growth that followed, it is estimated that the current number of monthly active TikTok users in the US might reach 89.7 million by the end of 2023. As of 2019, TikTok is available in 155 countries (Apptrace, 2019). 8. To give you an idea of what TikTok aims for as a company, their mission is to capture and present the worlds creativity, knowledge, and precious life moments, directly from the mobile phone. Here, we have carefully curated some top TikTok statistics 2022 that you simply shouldnt ignore. This also demonstrates the creative freedom and simplicity of TikTok as a social platform. TikTok revenue and usage statistics are nothing short of impressive. (, 50% of TikTok users have bought something after watching a TikTok LIVE. Since its launch, the United States of America has seen approximately. It is one of the most popular apps worldwide. TikTok is by far one of the most downloaded apps in the world in recent years. This move by the parent company gave TikTok easy access to the US teenage user demographic that Musical.ly had previously captured. But it does . TikTok has done particularly well with growing its Asian followers. What's more, TikTok is expected to reach 1.5 billion users by the end of 2022. This figure has almost doubled since July 2021. With the next TikTok statistic, you can be sure that TikTok falls into the remaining one-quarter. TikTok is ranked 9th among all social media platforms. The app was downloaded from the Google Play store. In August 2018, all accounts on Musical.ly were migrated to TikTok, which marked the beginning of TikToks success story. Lets check out the top TikTok countries. This is great news for marketers all over the globe, as users who spend more time on TikTok are more likely to view advertisements. In a world where Instagram, Twitter, and Facebook are the dominant players, TikToks growth was an unexpected turn of events. In comparison, TikTok is the third-most downloaded app on Google Play, behind Facebook and Instagram. But TikTok's growth is rapid this new user data marks a 45% increase in monthly active . As of the last survey conducted on TikTok in April 2021, it was stated that about 6% of the users spend more than ten hours on the platform. It's Projected There Will be 15 Million UK TikTok Users in 2025. As a Premium user you get access to the detailed source references and background information about this statistic. Called Douyin, this Chinese version of TikTok boasts 613 million daily active users. TikTok continues its efforts to keep track of its users and attract new customers. Whether theyre using TikTok to create and share short videos of themselves or enjoying the plethora of TikTok videos uploaded to the platform, theyre doing it for more than half an hour every day. With these TikTok statistics in mind, youll be able to understand the new social media happenings in a better way. The second you log in, you see a video at the top of a feed that's algorithmically curated around your interests. Identify usability issues, discuss UX improvements, and radically improve your digital product with our UX review sessions. Access to this and all other statistics on 80,000 topics from, Show sources information . Industry-specific and extensively researched technical data (partially from exclusive partnerships). (, 88% of people on TikTok report that the sound on the platform is central to the overall app experience. A paid subscription is required for full access. (, In 2020, TikTok was the most downloaded app globally (850 million downloads), followed by WhatsApp, Facebook, and Instagram. This social video sharing app has easy-to-consume, TikTok and Doyuin use the same software but they maintain separate networks in order to comply with the Chinese censorship restrictions. Countries with the most TikTok users 2022 As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 . Following close behind is Charlie D'Amelio with 144.6 million. On average, a user spends 52 minutes per day on TikTok. This makes it the platform that social media users in the US are most active on. Today, TikToks growth is showing no signs of stopping. Tik Tok has 600 million+ daily active users. (, 71% of TikTok users say the app has a bigger impact on their lives than other apps they use, and 79% say it inspires them to do new things in real life. TikTok could see a 6% increase in its annual growth each year as the year progress. Sep-21 More than 1 Billion Users (45.1% Increase). Now while TikTok might be competing with the big players in the market, the platform serves a different purpose than YouTube, Instagram, or Snapchat. Most people might recall TikTok as being the hit pop single by Kesha. If the previous TikTok statistic didnt amaze you, this one will surely blow you away. Define your product strategy, prioritize features and visualize the end results with our strategic Discovery workshops. 39.91% of TikTok's users are aged 18-24. And while for many people TikTok seems to be filling a void left by Vine, theres much more to it than just that. to incorporate the statistic into your presentation at any time. In late 2017, TikToks parent company Byte Dance acquired Musical.ly for around $1 billion. It is interesting to note that in China alone there are 600 million active daily users, which use the Chinese version of the app Doyuin. TikTok has exploded in popularity and has wide users by country. TikTok - trends start here. Register in seconds and access exclusive features. This is almost twice as long as Pinterest, which takes an average of 5.06 mins. Thats not the only significant download landmark that the app has reached. TikTok has become a new subculture among teenagers and tech-savvy individuals. Use Ask Statista Research Service, Global social networks ranked by number of users 2022, Most valuable technology brands worldwide in 2021, Highest valued unicorn companies worldwide 2022. Since launching in early 2018, TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. TikTok has been welcomed enthusiastically, especially by Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. This statistic combines the downloads of TikTok from both Android and iOS. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. Short-video . TikTok users are no different, with 99.9% reporting that they're using other platforms. 3. While TikTok's user base is dominated by Gen-Z in the United States, many millennials have adopted it around the world. TikTok key statistics TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022 In China, TikTok is accessed by over 600 million users daily TikTok has been downloaded over three billion times TikTok was the worlds most downloaded non-game application in the Apple app store, reaching 45.8 million downloads in the first quarter of 2018. Even small scaled businesses and enterprises partner with micro influencers to reach their niche audience. Pakistan is fifth on the list and accounts for 1.65 million TikTok downloads. How many people will keep using this app, we cannot say with certainty. TikTok allows its users to express themselves creatively. , latest figures actually show a shift away from this trend. transition from full time employee to an app entreprenuer, Learn about the transport situation and how its dominated by on demand and ride sharing products like eScooters, Regardless of whether you find TikTok funny or cringey, this, already has 205 million downloads and is really addictive. Free and premium plans. TikTok is the Most Downloaded App on the Apple App Store. Conversely, 44% indicated that they hadn't, while 33% claimed to have never heard of TikTok. Roughly 43% of TikTok's global audience is between 18 and 24 years old. According to the industrial report, TikTok users increased in the US due to the Tonight Shows appearance of Jimmy Fallon. (, TikTok has an ad reach of roughly 885 million people. ByteDance also stated that the US users open the app multiple times a day and TikTok global, The in-app shopping feature of TikTok is called Hashtag Challenge Plus and it allows users to browse products associated with a sponsored hashtag without leaving the platform.TikTok firmly stands among the, Being a leading social media platform used by marketers, over. Facebook, widely known as the king of social media, took 8.7. It adapts its platform constantly to keep up with the changing preferences and needs of its target audience. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos. In doing so, TikTok competes with giants like YouTube, Instagram, and Facebook that have either the backing of Google or Facebook. Indonesia - 87.50 million users 3. Together the two have over 1 billion active users across the whole world. 1.67% of TikTok's users are aged 45-54. (Source: Statista) TikTok China has achieved a good following. In 2020, TikTok was ranked second after Twitter in applications generating the most revenue. Now that we understand what TikTok is, lets dive into the top 10 TikTok statistics for 2022, and why knowing them can be useful for marketers around the world. Download the app to get started. They spend an average of 52 minutes per day on the platform. At . 4 2. How Much Time Do Users Spend on TikTok Daily on Average? This is probably due to the unwanted content that has been promoted several times on the platform. EnterpriseAppsToday is proud to be in a position to help you know better about enterprise apps and beyond. TikTok is available on the App Store and Google Play store and has racked up millions of downloads globally. The below stats will definitely impress you: TikTok currently supports 75 languages and is used in 155 different countries. This means that 6 out of 10 Indians downloaded these TikTok apps. Whereas, for Facebook to gain the same amount of monthly active users, it took over four years. But, if you are somehow unaware of TikToks skyrocketing popularity, you should definitely take notes about this upstart social network. TikTok is one of the most. TikTok was the second-most popular app at that time, with its users spending at least 498.09 minutes every . NEW YORK, Sept 27 (Reuters) - TikTok hit 1 billion monthly active users globally this summer, the company told Reuters, marking a 45% jump since July 2020. More impressively, Its the eighth time in the last ten quarters that Tiktok has topped the charts. The download statistics for TikTok are highly impressive. To start off, the lure of TikTok among the younger generation can be explained by the fact that the apps creators decided to choose users aged under 18 as their target audience from the very beginning. With 20 different iterations from around the world, the reports preview our top-performing categories, case studies to help identify ways of unlocking success on TikTok, and tips for brands looking . In fact, we've seen this with other major companies like Snapchat and Netflix. monthly active users in 2021 fourth quarter and is expected to reach 105 billion by the end of 2022. twitter owner elon musk said saturday new signups and daily active users have reached all-time highs on the social network, as twitter's new owner promises to add new features despite. Directly accessible data for 170 industries from 50 countries It allows users to create short videos with music, filters, and some other features. (February 14, 2022). (, As of September 2021, there are 14.43 million daily active users using the TikTok Android App and the average user spends 12.3 hours per month using it. While some people find it exciting, engaging, and entertaining, others find it addictive. TikTok has an impressive 1 billion active users every month, who watch 1 million videos each day. But, despite the fact that users are more actively watching existing content, theres still an astonishing number of people who are sharing their own videos. But for the teens of the world, it has taken a completely different meaning. to power your social app with intuitive and advanced features. But TikTok isn't the company's only massive product. . Learn everything you need to know to find high-quality clothing manufacturers for your business. 60% of TikTok users spend more than 10 hours on the app each week. This is followed by Snapchat with 30.4 minutes, and Instagram and Facebook, with 30.1 minutes each. Combined with Douyin, the user base is upwards of 1.5 billion. The globe has 4.8 Billion internet users, and TikTok is used by 20.83 percent of them. 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This way not only did TikTok have a smooth entry to the market but it also catered to an existing markets needs. Get quick analyses with our professional research service, Toplists & Rankings: Best Employers Portal. Chances are that . They have pledged to remove unwanted content against religion, ideologies, violence and eating disorders. The sharing of videos is very popular, which indicates that TikToks accessibility and operation are simple. As part of the shows segment, The Tonight Show host, Fallon encouraged viewers to take part in a series of challenges hosted by the TikTok app. Let us know in the comments below! How much does it cost to build a dating app? The last quarter of 2021, TikToks revenue reached an impressive. Tik Tok has 600 million+ daily active users. Validate assumptions with real users and find answers to most pressing concerns with Design Sprint. Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions) [Graph]. 6. The only social media platform to reach this milestone quicker than TikTok is Facebook Messenger. Users buy filters and effects to make their content more interesting. ByteDance has 3 others that have eclipsed 100m+ daily active users: Toutiao (a news app), Douyin (TikTok's predecessor), and Xigua Video (an online video platform). The latest TikTok statistics show that, as of July 2022, the platform has over one billion monthly active users worldwide (DataReportal, 2022). August 15, 2022. TikTok might still be a bit of a head-scratcher for the older generations, but it has really hit the nail on the head when it comes to engaging with youngsters. How Many Downloads Does TikTok Have? Since September 2018, TikTok usage among US adults has increased exponentially doubling and reaching 14.3 million in just six months. With their target audience specified from the start, they studied their habits and preferences, which helped them create a social media app that gives them exactly what theyre looking for. in 2021. Despite the launch of TikTok For Business in mid 2020, theres still a lot more to learn as TikToks global teams and ByteDance continue to remain hush-hush about major metrics. 23.79% of the world's total population uses Facebook on daily basis. Today we released our latest Community Guidelines Enforcement Report which provides insight into the volume and nature of violative content and accounts removed from TikTok during the first three months of this year. Our mobile app developers have broken down all the necessary features, and provided an in-depth guide on what it takes to build the next big thing. (, 52.38% of TikTok users globally are between the ages of 18 and 24. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The ranking is based on user numbers. TikTok users by country, age and other demographics absolutely love the application. Global and Monthly Active User Growth Rates, Bytedances parent company says that TikToks global monthly user base has grown. Currently Ireland is one of the top countries with the fastest growing tik-tok market. Free and premium plans, Content management software. According to a 2019 study, there was an increase in TikTok users by about 5.5x in just 18 months. But what exactly is this mystery app that youngsters cant seem to get enough of? The app strongly beats out CapCut, Google Maps, YouTube, and Instagram, which round out the top five. facts. In January 2022, video sharing app TikTok had over 15.54 million daily active users via Android devices worldwide, up from 13.47 million DAU in December 2021. and has racked up millions of downloads globally. downloads in a single quarter on iPhone and iPad devices (Sensor Tower, 2022). This TikTok statistic is proof in itself that you need to start paying attention to this social media site. Apart from slight dips in the third quarter of 2018, the number of US adults using TikTok has been pretty much consistently on the rise over the past few years (Marketingcharts, 2019). As a result of the merger, TikTok had smooth access to targeting the US teenage market which previously belonged to Musical.ly. US adult TikTok users. With TikToks e-commerce capabilities, you can garner a lot more exposure and hype around your brand tagline and products. TikTok now has 1 Billion Monthly Active users (January 2022) As of January 2022, TikTok had 1 billion Monthly Active users worldwide! However, thats not to say that TikToks any less popular among Android users. 90% of tiktok users access the app on a daily basis. (, 68% of TikTok users say videos using popular songs help them remember brands better. You need at least a Starter Account to use this feature. Whats even more interesting to note is how TikTok managed to gather such a huge audience in such a short span of time, all the while growing into new markets. Sharing amusing videos of themselves singing, dancing, or lip-syncing to their favorite tunes are just some ways youngsters use TikTok. TikTok is the third most downloaded app on Google Play. TikTok's ascent to global phenomenon has been incredibly quick. As a marketer, this TikTok statistic can be of interest to you when youre considering your marketing efforts based on. Basically, Americans love TikTok. TikTok Conquers US Youngsters 7 5. (, One-quarter of Americans between 12 and 34 have used TikTok compared to 3% of adults aged 35+. Musical.ly was launched by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014. t is interesting to note that in China alone there are 600 million active daily users, which use the Chinese version of the app Doyuin. The app has over. statistic alerts) please log in with your personal account. With ease of access almost everywhere, we cant really ignore the world that predominantly exists in our phones. TikTok is used by more than 1 billion users around the globe. Over 30% of the respondents spend less than an hour on the TikTok app in a week. Check out this roundup of brands on TikTok. Influencer endorsement is another social media marketing strategy to reach GenZ audience. TikTok currently stands at the 7th position globally. TikTok has an impressive 1 billion active users every month. TikTok is available in 155 countries and in 75 languages. In September 2021, TikTok announced that it had 1 billion global monthly active users, (a) placing it 6th in our ranking of the world's most 'active' social media platforms. Age. But some garner so much hype, they grow so massively and go viral that sometimes we cant really comprehend, why? Statistics On Total Number Of TikTok Videos Viewed. As of the last quarter of 2021, TikTok still takes the highest number in the list of most downloaded applications on the App Store with. The following year, in 2017, the app was launched by ByteDance for markets outside of China. As of January 2022, the TikTok video-sharing app had about 29.72 million daily active users (DAU) across iOS devices around the world. All of this can be a big deal for advertisers. If youre looking to get noticed, you should use category-focused hashtags and keep an eye on trending ones too, InfluencerMarketingHub has a great guide. 21% of Americans said they use TikTok in 2021. We are early adopters of disruptive technologies. This comes just four months after the app was banned in neighboring India, formerly the country where the majority of TikToks users were located. In the U.S., TikTok engagement has increased by, Advertising companies need to be vigilant. TikTok Statistics: The 21st centurys hottest trend is. Compare TikTok to other social media platforms. (, TikTok has a 4.8-star rating in the Apple App Store and 4.5 in the Google Play Store. 201301. Average Number of Viewed Videos on TikTok, What helps TikTok stand out among the competition is that its more of an entertainment platform, instead of a lifestyle platform. The FBI is concerned that the Chinese government could use TikTok to influence American users or control their devices. information to send updates about our company and projects or contact you if requested or find it necessary. (, TikTok users are 1.3x more likely to know about products and trends before their peers. 80% of Instagram stories that contain and emphasize a call to action perform better. We outline low-budget innovative strategies, identify channels for rapid customer acquisition and scale businesses to new heights. The app took just under eight months to gain half a billion more. TikTok statistics show the app's popularity is projected to steadily . In less than 18 months, the number of US adult TikTok users grew 5.5 times. The US audience has mixed opinions about TikTok as shown in the image above making it the most controversial app in the state. Enlighten our tech experts about your breakthrough idea in an intensive session. (Apptrace, 2019). TikTok was the top-rated app on the Apple App Store at the end of 2019. It has the highest monthly user base in India. At the start of the fourth quarter of 2017, there were 2.6 million US adult TikTok users. There was an average number of more than 1 million videos viewed every day in a year. TikTok is the top social media platform for viewing the most videos per day, compared to other platforms. These figures show the global downloads and TikToks total downloads. TikTok, when compared to other social media platforms, is the only one that is not owned by another company and has still made impressive progress. Indonesians are speculated to be the second most numerous TikTok users worldwide. Why is TikTok so popular among the younger generation, while many older social media users have never heard of it? Product discovery workshop & design sprints. Thats because the more time people spend on apps, the greater their chance of seeing advertisements. In comparison, the second-most downloaded app, Instagram, saw around 170 million downloads. TikTok also allows users online to share their creations. Not only that, they are extremely active on the app. The. It is loved by people of all ages. Globally, TikToks global downloads soared to 1.5 Billion as of 2019, which is a significant achievement. (, One of the earliest branded hashtag challenges was, 77% of TikTok users like when brands come up with new challenges, trends, or memes for others to join in on. A majority of the growth of TikTok can be attributed to the merger between ByteDance and Musical.ly. Free and premium plans, Operations software. TikTok has seen an average growth in the US of about 375% year-over-year since 2019. TikTok and Doyuin use the same software but they maintain separate networks in order to comply with the Chinese censorship restrictions. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone elses video and 55 percent upload their own videos (Global Web Index, 2019). And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. It is also the first non-facebook app to reach this height. One of the main contributing factors to TikToks sudden rise in popularity from September 2018 can be attributed to The Tonight Show starring Jimmy Fallon. The average time per month Australian users spent on Facebook fell 3 per cent last year. Almost 90% of Facebook's Daily Active Users Come from Outside the US/Canada. This was a huge advantage. More than 1.5 billion people have downloaded TikTok from both the Google Play Store and the app store. (, Consumer spending on TikTok has surpassed $2.5 billion globally. Back in 2018, TikTok made $3.5 million on in-app purchases from users. In the world. TikTok, a social media platform that allows users to post short videos or lip-synced content, provides enough space for them to present their content in a strong way. THE AUTHOR Prateek Saxena DIRECTOR & CO-FOUNDER Prev Post Next Post Read more blogs Social Media however, trailing behind Instagram, Whatsapp, YouTube and Facebook. The last quarter of 2021, TikToks revenue reached an impressive $4.6 billion resulting in one of the highest grossing apps. According to our database, Facebook's Daily Active Users in Q1 2021 has increased by 8% to 1.88 billion users from 1.73 billion users during Q1 2020. Users spend a daily . We've analysed, trends, challenges, downloadas and influencers in this comprehensive UK guide. "Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions)." The TikTok app continues to see steady growth in video viewers. 32% of TikTok users are aged between 25 and 34. It is also the first non-facebook app to reach this height. These are the most popular hashtags today, but you will get lost in the sheer volume of posts. It would be hard to believe that there was still room for a new player. The app leaves Instagram, Facebook, Whatsapp, Telegram and five other social media platforms behind making a remarkable win globally. TikTok Demographics- 2021 It is estimated that by 2021, TikTok will have 1.2 billion active users in the world. While TikTok has a multitude of videos, the most common ones on the platform are lip-syncing videos. In other words, TikTok was able to double its number of downloads in just over a yeara clear sign of the apps skyrocketing popularity. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7a03a7b4-d90f-4c86-b845-fae9305669ea', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Whereas, for Facebook to gain the same amount of monthly active users, it took over four years. TikTok provides a platform for users to express themselves in a very creative way. How Many Tiktok Users Are There 2020? Despite not being the largest market in terms of the number of users, the U.S. accounts for the majority of purchases related to in-app and advertisements. In February 2019, TikTok reached its first billion downloads. In the coming years, as TikTok continues to draw in more advertisers, it wouldnt be surprising if we started to see more transparent information about the app and its user base. resulting in one of the highest grossing apps. TikTok uses the same software as Douyin and was released a year later. To help you make informed decisions about your strategy, well cover key TikTok statistics and facts to know, whether youre just starting out on the app or youre looking to update your strategy. TikTok managed to reach the same number of users in 3 years as Instagram did since its launch. (, 55% of users say TikTok helps them discover new things. In the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide. 90 percent of all TikTok users access the app on a daily basis. It is worth mentioning that, according to Chinese media outlet LatePost, TikTok has set a goal of exceeding 1.05 billion DAUs by the end of 2022. However, its amazing to see the phenomenal growth of TikTok. To begin with, most of TikToks Western audience belonged to Musical.ly, and for the Eastern audience, they run a separate version of the app called Douyin, which theyre much more familiar with. This year, it saw a, Engagement: TikTok User Interaction Statistics, TikTok, the most engaging social networking app, has an average session time of. Airnow. These features also enhance the in-app experience for users. While the other 11% use the social video app for five to ten hours weekly. Facebook remains the most popular platform, but TikTok is catching up. India at the street address - B- 25, Sector 58, Noida, U.P. If the growth rate is the same, TikTok will soon be in the third position on the users lists. Its also available in 75 languages. On top of that, you will understand how todays audience interacts with the video-based applications and how you can make your social media app successful. Learn more about how Statista can support your business. Although TikTok's users may be growing rapidly, it does not get a revenue size that matches the size of its users. 62 percent of TikTok users in the US are aged between 10 and 29 (Statista, 2020). On a device or on the web, viewers can watch and discover millions of personalized short videos. These are the most recent figures from TikToks U.S. market filings. Considering that 2020 has been a game-changing year for TikTok, experts estimate that it will grow even more in 2021. (, TikTok users are twice as likely as users of traditional social platforms to recommend a product or service theyve discovered on the app and 1.5x more successful at convincing others to try the product or service. As a Premium user you get access to background information and details about the release of this statistic. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesnt always disclose key app metrics. Wondering if this was just a fluke or a viral trend that will simmer down? TikTok is a platform mainly aimed at content creators. Try asking one of Gen Zers and theyll tell you that TikTok is a completely new subculture. (, The average user spends 89 minutes per day on the app, according to a leaked deck from TikTok. TikTok was able to surpass all its competitors, including Facebook, Twitter, and WhatsApp. Our favorite cover of Stand by Me. pic.twitter.com/qcVTwiPvI5. The show encouraged viewers to participate in challenges offered by the app. The app is downloaded more than 10 million times by the people in Thailand alone. "Number of Daily Active Tiktok Users via Android Worldwide from January 2019 to January 2022 (in Millions). In comparison, just 7.1 percent of them are over the age of 50. The iOS application has grown by 25% since launching in January 2017. 5 3. See pricing, Marketing automation software. Weve got another fascinating TikTok statistic that helps us understand the demographics of TikTok users better. March 15, 2022 It may not surprise you to hear that ByteDance, TikTok's parent company, is the most valuable startup in the world. Given its relatively recent release in 2016, TikTok made its way into the list of the ten most-downloaded apps for the past decade, ranking seventh, much ahead of even YouTube and Twitter. (source: businessofapps) This comes just four months after the app was banned in neighboring India, formerly the country where the majority of TikToks users were located. If you take into account the TikTok monthly active users statistics in the US, it hit the staggering mark of. Then you can access your favorite statistics via the star in the header. Out of 4.8 billion internet users worldwide, 20.83% use TikTok. Theres absolutely no in-between. Indonesia. 5. Several integrated features of TikTok are rolled out for marketing and promotion. January 2018: 54.793,729 users per month. In 2022, 58% of marketers are trying to leverage Instagram Reels. Lets take a look at TikToks various country-specific statistics. Verdict: Comparing these two data, it is clear that although the growth rate of TikTok is higher than Instagram, in respect of numbers, Instagram still ranks above TikTok. TikTok revenue and usage statistics are nothing short of impressive. With the launch of Effect House, the users will now also be able to create their own AR filters. TikTok. 1. Its safe to say that TikToks popularity has skyrocketed and reached heights. Today, Twitch has 140 million monthly active users (MAUs). The download statistics for TikTok are highly impressive. Social media users are loyal and will change over time, as TikTok has proven. Updated on: 05/13/2022 In 2022, there are 84.9 Million active users every months in the US. Its time to pay serious attention to. 6. These figures are nothing short of impressive, considering that the app was launched only as recently as 2016. With TikTok, you have the possibility of reaching an audience in 155 different countries. Just 12 months later, that increased nearly three-fold to 7.2 million. So its safe to say that TikTok is doing much more than just replacing Vine or other similar social media apps. Profit from the additional features of your individual account. (, Remixing a TikTok trend leads to a 14% increase in watch time. With a myriad of apps at our disposal, the way we go about our day to day lives is mostly with a tap or swipe. Unravel unique insights on our technological know-how and thought leadership. TikToks monthly active users have surpassed those of these social networking startups since its launch in 2016. If we see the TikTok age demographics, the majority of active TikTok users by country (US) are aged 10 to 19. (, Rapper Lil Nas X credits the success of his song "Old Town Road" to TikTok. (, The most followed creator on TikTok is Khaby Lame with 147.7 million followers. Facebook users spent an average of 769.16 minutes in a month using the app. Twitter Launched 2006 397 Million active users, Reddit Launched 2005 430 Million active users, Pinterest Launched in 2010, with 478 million users, Snapchat Launched in 2011 with 514 million users. And, although it might feel like TikTok is huge in the U.S., the app's biggest audience actually comes from China, where the platform is called Douyin. In Indonesia, it is believed that almost 99 million individuals utilize the service on a regular basis. Similar survey says over 35% of the marketers have positively collaborated with TikTok influencers to promote their products and services. ByteDance's TikTok has set the goal to reach 1.05 billion daily visits to the platform globally by the end of 2022. But it may soon be falling off the TikTok downloads charts as the. It is considered one of the most popular social media platforms, along with Facebook, Twitter, and LinkedIn, as well as Pinterest, Snapchat, and Instagram. As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. The TikTok app can be used daily for entertainment or to create and share videos and other fun activities. By 2022, TikTok user growth is expected to be 7.6% in the UK. And, statistically speaking, theres a very high likelihood that your audience is located somewhere in these countries. . Despite not being the largest market in terms of the number of users, the US accounts for the majority of purchases related to in-app and advertisements. (, As of April 2021, 48% of U.S. adults between 18-29 use TikTok, compared to 20% of adults between 30-49 and 14% among 50-64 year olds. The US audience has mixed opinions about TikTok as shown in the image above making it the most controversial app in the state. It is considered one of the most popular social media platforms, along with Facebook, Twitter, and LinkedIn, as well as Pinterest, Snapchat, and Instagram. As of September 2021, there are 14.43 million daily active users using the TikTok Android App and the average user spends 12.3 hours per month using it. on the app (eMarketer, 2022). In 2019, TikTok downloaded 70% more than in 2018. TikTok has done particularly well with growing its Asian followers. Sources: statista.com August 2022 Start selling on TikTok And, statistically speaking, theres a very high likelihood that your audience is located somewhere in these countries. Much before TikTok, came Musical.ly. Looking at hard numbers, we see that there were 125 million downloads by Android users in Q2 2022. 62 percent of TikTok users in the US are between 10 and 29 years old. Today, TikTok is the seventh most used social media platform in the world sitting above its rivals Snapchat, however, trailing behind Instagram, Whatsapp, YouTube and Facebook. But, if you are somehow unaware of TikToks skyrocketing popularity, you should definitely take notes about this upstart social network. This is huge, because other apps, such as Instagram, took around six years to reach the billion-user mark. We enhance usability and craft designs that are unconventional and intuitively guides users into a splendid visual journey. Despite the dizzying entanglement with the Trump administration where nationwide ban threats emerged due to potential security risks, the U.S. has been a vital growth area in both revenue and users. The app allows users to create lip-sync videos, re-enact their favorite scenes from movies with filters, music and an array of features. US adults spend almost the same amount of time on YouTube (45.6 minutes), and nearly ten minutes less on Twitter (34.8 minutes). On average, tiktok users spend 26 hours per month and 2.3 years of their lifetime on the app. If youre anything like me, you probably cant remember the last day you went without using WhatsApp. (, TikTok users are 1.3x more likely to agree that the platform helps them hear different perspectives than they normally hear vs. other entertainment and social brands. TikTok, an Android and iOS-based app, was first introduced to the Chinese market as Douyin in September 2016. (, TikTok users say that you dont need to have thousands of followers to go viral on TikTok. Some of you might be wondering why TikTok might sound oddly similar to Musical.ly in terms of what you do within the apps. TikTok marketing helps to spread awareness of the product, simultaneously reminding Gen Zs of the online presence of the brand. In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. TikTok saw a 40 per cent jump. This makes it the platform that social media users in the US are most active on. (, TikTok is now available in more than 200 countries. To begin with, most of TikToks Western audience belonged to Musical.ly, and for the Eastern audience, they run a separate version of the app called Douyin, which theyre much more familiar with. 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